G2G Bar Advertising Campaign
KEY OBJECTIVE: Get G2G noticed and purchased in-store, despite unique placement in the refrigerator aisle.
RESEARCH & RESPONSE: G2G bars were among the first refrigerated bars to reach major grocers like Costco. Despite glowing product reviews, consumer research revealed low levels of awareness about the placement of protein bars (as a product category) in purveyor refrigerators. The advertising campaign depicted above was designed to direct the masses to the fridges (in protein bar aisles, in checkout lines, and via internet) in ways that reflected the energy of the G2G brand.
ACADEMIC PROJECT CONTENT - NO RIGHTS TO LOGOS CLAIMED
